Download e-book for iPad: The influence of advertisers on editorial content: A Case by Sebastian Plappert

By Sebastian Plappert

ISBN-10: 3640670485

ISBN-13: 9783640670482

Seminar paper from the 12 months 2007 within the topic Communications - Public family members, ads, advertising and marketing, Social Media, grade: contrast, Macquarie college, direction: ICOM 891 verbal exchange learn Methodologies, language: English, summary: There are circumstances while advertisement strain on editors turns into very visible; particularly whilst it fails to be successful and turns into publicly recognized. this might both be as the advertiser not just threatens to, yet really does withdraw its advertisements from a newspaper as response to undesirable content material, or simply because information regarding enterprise agreements among purchaser and newspaper leaks out to the general public. either incidents of workout effect on editors have been observable on the la occasions, a regular newspaper in South California, united states. unlike quantitative surveys, this study will illustrate the impression of business strain on newspapers, utilizing the L.A. instances as a specific case study.

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The influence of advertisers on editorial content: A Case Study by Sebastian Plappert


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