Download PDF by Paddy Rangappa: Spark: The Insight to Growing Brands

By Paddy Rangappa

ISBN-10: 8193355229

ISBN-13: 9788193355220

Spark addresses the $64000 factor of growing to be bands in an more and more aggressive, crowded industry position. Written by means of knowledgeable in advertising, here's a ebook that demystifies the esoteric topic of brand-building. Spark achieves this through delivering a realistic framework. It handholds the reader throughout the quite a few phases of brand-building—how to generate an perception to deal with a particular enterprise problem; find out how to build a whole marketing strategy round it; and the way to leverage any such plan for profit progress. wealthy in case-studies of winning international manufacturers like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming counsel and catchy acronyms for constructing winning model campaigns with advert companies, Spark bargains a lifeline to the pro devoted to development and nurturing a strong brand.

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Spark: The Insight to Growing Brands by Paddy Rangappa

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