Get Political Campaign Communication: Principles and Practices PDF

By Judith S. Trent,Robert V. Friedenberg,Robert E., Jr. Denton

ISBN-10: 1442243333

ISBN-13: 9781442243330

ISBN-10: 1538112191

ISBN-13: 9781538112199

This 8th version of Political crusade conversation: ideas and Practices offers a transparent knowing of the strategic judgements made and tactical conversation practices utilized in modern political campaigns.

The authors:

  • incorporate examples from all levels—local, statewide, and national—to illustrate the communicative offerings faced in modern political campaigns,
  • discuss all points of crusade conversation, from buttons and yard-signs to the fast enlargement in use of social media, and
  • draw on a wealth of conversation theories to obviously clarify modern rules and practices corresponding to capabilities, levels, communicative types, public talking, debates, interpersonal communique, political ads, and using new verbal exchange technologies.

Updated to mirror practices within the 2012 presidential crusade in addition to the neighborhood, nation, and congressional campaigns of 2014, Political crusade Communication is still a school room favorite—an insightful, completely researched, and reader-friendly text.

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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) by Judith S. Trent,Robert V. Friedenberg,Robert E., Jr. Denton


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