By Gideon Keren
Language includes an incredible mark of people in comparison with different primates and is the most car for social interplay. a tremendous attribute of any typical language is that an analogous verbal exchange, notion, or purpose should be articulated in several ways—in different phrases, an analogous message will be "framed" in a different way. a similar scientific therapy might be portrayed in phrases probability of probability of luck or likelihood of failure; strength relief will be expressed by way of rate reductions consistent with day or rate reductions according to yr; and a job could be defined as eighty% accomplished or 20% uncompleted. during this publication, members from numerous disciplines—psychology, linguistics, advertising, political technological know-how, and clinical choice making—come jointly to raised comprehend the mechanisms underlying framing results and investigate their effect at the verbal exchange process.
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Additional info for Perspectives on Framing (The Society for Judgment and Decision Making Series)
Perspectives on Framing (The Society for Judgment and Decision Making Series) by Gideon Keren