Download e-book for kindle: Media Audiences: Effects, Users, Institutions, and Power by John L. Sullivan

By John L. Sullivan

ISBN-10: 1412970423

ISBN-13: 9781412970426

regardless of the frequent use of the time period "audience" in our pop culture, the which means of "audience" is complicated, and it has gone through major old shifts over the years. Media Audiences explores the idea that of media audiences from 4 wide views, as "victims" of mass media, as industry structures and commodities, as clients of media, and as manufacturers and subcultures of mass media.

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Media Audiences: Effects, Users, Institutions, and Power by John L. Sullivan

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