By Arthur A, Berger
Media and conversation study tools, Fourth Edition is a concise and sensible textual content designed to offer scholars a step by step creation to accomplishing media and verbal exchange study. providing real-world insights besides the author’s signature lively sort, this article makes the dialogue of complicated qualitative and quantitative equipment effortless to appreciate.
Packed with unique examples and functional workouts, the Fourth Edition of this bestselling introductory text includes a brand new bankruptcy on discourse research; improved dialogue of social media, elevated assurance of the learn approach, and extra. perfect for undergraduate and graduate scholars undertaking learn for the 1st time, this available textual content can assist scholars comprehend, perform, and grasp media and verbal exchange learn.
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Extra info for Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches by Arthur A, Berger