Download PDF by Sebastian Plappert: Intercultural Communication, Globalisation and Advertising:

By Sebastian Plappert

ISBN-10: 3640664280

ISBN-13: 9783640664283

Essay from the 12 months 2007 within the topic Communications - Public family, advertisements, advertising and marketing, Social Media, grade: contrast, Macquarie collage, path: ICOM 821 Intercultural verbal exchange, language: English, summary: This paper argues that advertisements standardisation is just attainable whilst cultures overlap. therefore, the time period of tradition needs to be captured and outlined, sooner than globalisation and its influence on ads is taken into account. Then, the paper will examine how advertisements communicates throughout cultures and indicate probabilities and flaws of Hall’s and particularly Hofstede’s method. via reviewing localised and standardised advertisements, ultimately, a hybrid ads process could be suggested.

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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns by Sebastian Plappert


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